Regardless of beer style or vessel, the one thing that runs through the core of all our beers, is what we Beartowners pride ourselves on, quality craftsmanship and flavours… It’s that simple. If you’re in it for the long haul, new blood comes, and fresh ideas, both of which we love to invest in. We then use our team’s passion, skills and free thinking, to innovate and grow with the people’s demands, this opens the doors to new beer styles, and flavours, which are the foundations to any award winning beer. Time generates perfection through repetition, and having made our beers for decades, we think we’re pretty close now.
Its not like working in McDonalds where you get sick of the sight of your product, each time we make a beer, we understand a little bit more about the product we all love. And with ever-changing flavour profiles its never boring.
You have 24 hours in a day, 8 of them are spent sleeping, so you had better enjoy the 50% of your waking hours that you give to work. The world has changed, people can save their commute times, reduce their carbon footprint, save money on travel, work around their kids or partners schedules. Work has to work for you too.
It's a choice for every person how they behave when it comes to their impact on the place we inhabit, but most people are helpless to that of the way companies operate. We are not. We need to keep reviewing our decisions and behaviours to make sure we are contributing to a better world, with our carbon footprint and the places we support.
It's an understated town between Stoke and Manchester that has a lot to shout about. We want to show it off to people as the brilliant place it is. It's only little, but if you look in the right places, youll find everything you need.
We work with Animals Asia, who amongst many animals, work to make the lives of Bears better across Asia, where Bear Bile farming is a common practice. You know our story, and you know the nickname of our town “because of the aforementioned,” - We work with Animals Asia, as an acknowledgment to our past, but to make the lives of bears better across the world. - There's still a lot of work to be done, and our corporate partnership helps to contribute towards the care of Animals in Asia.Find out more
Jazz and blues - As the founder of the Jazz and blues festival, Joe and the team have deeply rooted commitments to its success moving forwards. Through its continued growth by the fantastic team running the show now, it has brought 12 years of free live music to Congleton, nourishing its thriving pub scene.
Congleton RUFC - Another deeply rooted emotional commitment that is supported whenever possible. Both Joe and Mike have played rugby here for years, as have several of the Beartown team, and being able to support the club has a wholeness to it.Find out more
New kit, new blood, new ideas, new passion, new branding, and a whole load of new beers coming out. - Loads of ambition and blank pages to write.
The Wonky pear was born, the Lion and the Beartown tap were shifting tonnes of beer, and the brewery was smashing its sales budget, with plenty of wind in the sales, Beartown brewery began to manoeuvre for an upscaling and modernising of kit…. Things were looking pretty exciting… and then Covid came along.
s did all breweries we pivoted, and in doing so we found the love of our local community, we had been searching far afield for it in the bright lights of the cities, but there was a lot of love waiting for us on our own doorstep, it was with this support and love that gave us the confidence to make the move and upscale our kit as we came out of lock down.
Mannings swiftly outgrew their 3 barrel kit, and started contract brewing with Beartown, - enabling 80 firkins to come off a brew instead of 12 but for the same amount of work. Obviously the cogs started spinning, one thing led to another, and after a year of working together from the Bromley house site, a deal was agreed, and the 2 business’ became one.
Manning brewers was born, a move up the food chain, for some, a step around retirement for others, and a step into a new exciting world for all. A trip down to Ashford in Kent, to buy some old milk tanks, and a couple of recipes ( the recipes were never given) - lead to a good few months of some extremely average brown beer, being pedalled through the White lion - tell me the last time you bought 5 pints for £10. - But we've all gotta start somewhere right.
The Mannings took on the tenureship of their first pub, the White Lion, in little old Congleton, the pub was heavily tied, with only one handpull free of tie, and you can guess what lived here, Beartown brewery became a mainstay on the bar. The price difference between a tied product and a list price product hadn’t gone unnoticed.
Beartown brewery was founded by Ian Burns, a home brewer at the time, with no books, apps, or youtube videos on how to brew, just a load of passion for beer, the message coming from his neighbours who attended the “garage pub” was clear, - your making something worth paying for. Against the run of play at that time, with no beer duty relief, (Beartown later campaigned for that in 2003) and only the big boys to play with, Beartown Brewery was born.
It probably starts all the way back here, when a bunch of party animals in Congleton decided to sell our bible to buy a bear, ensuring that we would have some good entertainment at the party. - or so the story goes.
This project will create additional Jobs at Beartown Brewery as a result of increased brewing capacity.
It is part funded by the European Agricultural Fund for Rural Development